The subtleties of a website can make or break a viewer’s impression of a site, and possibly even a brand. This generation spends a good portion of their day interacting with technology which brings up the idea of the quality of design for sites today. Any average web surfer these days have seen all of the issues that can possibly happen on a site. To add onto that, they have probably seen some seamlessly good sites too. With this being said they can judge a brand simply from the functionality of the site. That is why it’s important today to have a well thought through website to promote your service and brand.
With researching two Chicago museums I saw a vast difference in the quality of the sites. I decided to compare the Art Institute of Chicago and the Museum of Science+Industry in Chicago. I was surprised to see that the Science+Industry site paid far closer attention to the aesthetics and overall feel for the site.
At first glance, both sites take on a similar visual approach. For the Art institute site, it has a full page image slider of featured exhibits. Beautiful! It makes sense for the art to take center stage because that’s what they are all about. However, everything else seems to be tossed on top resulting in a mess of elements. It has become quite a trend to have full page images with elements and text on top. I believe this can be executed in a way that can show the connectedness of the elements and still look professional. When I think of a gallery I think of a space that respects the art and leaves it space to breathe in a room of white space. This really wasn’t portrayed well through their websites page.
On the other hand, the Science+Industry museum took on a very similar approach. They used large image sliders, that use subtle animation, to invite the viewer. Their designer paid close attention to the details of how elements would interact with image underneath it. Not only was the technique executed significantly better, but it also suits the aesthetic of the museum. When I think of science+industry I immediately think of the industrial revolution with gears turning together. I believe the interactivity of the elements on the Science+Industry really compliment each other and makes you want to scroll down the page as each elements works together the further you go.